The Pink Poppy Parlor Logo hot pink with black spray paint.
Google UX Design Project Title page
Google UX Design Project Overview of the pink poppy parlor website
Google UX Design Project indepth Overview of the problem, goal, role and responsibilities
Google UX Design understanding the User Personas Title Page

User Research: Summery

I conducted interviews and developed empathy maps to gain insights into the audience I’m targeting and their specific requirements. One of the key demographics identified through my reseach was busy entrepeneurs with limited ideas on where to start on their marketing journey. 

While this group validated initial assumptions about wide scale marketing needs, further investiation uncovered additional factors beyond time constraints that hindered business owners from targeting their specific audience. These included various commitments, interests, or difficulties that it challenging for them to begin advertising their businesses. 

Google UX Design Project describing Pain points
Google UX Design Project example of a user jorney map
Google UX Design Project starting the design title page
Google UX Design Project example of a paper wireframe of a website

Digital Wireframes

As the initial design phase continues, I made sure to base page designs on feedback and findings from the user research. 

Google UX Design Project Example of a low fidelity prototype
Google UX Design Project title page of refining the Design

Mockups:

Prior to enrolling in the Google UX Design course, I created websites on Canva, Square Space, Wix, and and GoDaddy. Armed with a background in crafting  websites I’ve developed a strong foundation for my understanding of design principles.

Google UX Design Project example of before and after the usability study.

Mockups:

Google UX Design Project early mockup designs of the Pink Poppy Parlor Website

Accessibility
Considerations

Google UX Design Project example of accessibility considerations
Google UX Design Project Going forward title page
Google UX Design Project Takeaways

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